With a large arbor for quick retrieves and a hybrid machined/cast design, the Ion is a great choice for balancing single-hand and two-hand rods of all sizes. Designed primarily for...

Starting with our proven drag design, we cut, shaved, and overhauled the core of the reel until we could shoehorn a four-layer carbon fiber drag system in the hub of...

Revolutionary reel drag systems only come around once in a blue moon. Revolutionary drag systems that don’t cost an arm and a leg? Even rarer. The ECHO Bravo reel features...